Key terms

Cultural Industries – an economic field concerned with producing, reproducing, storing, and distributing cultural goods and services on industrial and commercial terms.

Production – the action of making or manufacturing from components or raw materials, or the process of being so manufactured.

Distribution – the methods by which media products are delivered to audiences, including the marketing campaign.

Exhibition / Consumption – a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.

Media Concentration – a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.

Conglomerates – a company that owns numerous companies involved in mass media enterprises.

Globalisation – the process by which businesses or other organizations develop international influence or start operating on an international scale.

Cultural Imperialism – Cultural Imperialism Theory states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by imposing n them Western views and therefore destroying their native culture.

Vertical Integration – when a Media Company owns different businesses in the same chain of production and distribution.

Horizontal Integration – a Media Company’s Ownership of several businesses of the same value. A Media Company can own a Magazine, Radio, Newspaper, Television and Books. 

Mergers – an acquisition in which one or more of the undertakings involved carries on a media business in the Page 2 State and one or more of the undertakings involved carries on a media business elsewhere.

Monopolies – concentrated control of major mass communications within a society.

Gatekeepers – is a process by which information is filtered to the public by the media.

Regulations – a rule or directive made and maintained by an authority.

Deregulations – the removal of regulations or restrictions, especially in a particular industry.

Free Market – an economic system in which prices are determined by unrestricted competition between privately owned businesses.

Commodification – the act or fact of turning something into an item that can be bought and sold.

Convergence – a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

Diversity – it means understanding that each individual is unique, and recognizing our individual differences. 

Innovation – the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.

Leave a Reply