Key Words and Definitions

KEY WORDSDEFINITIONS
Cultural Industriesthe notion of cultural industries generally includes textual, music, television, film production and publishing.
Productionthe action of making or manufacturing from components or raw materials, or the process of being so manufactured.
Distributionthe methods by which media products are delivered to audiences, including the marketing campaign.
Exhibition / Consumptionthe sum of information and entertainment media taken in by an individual or group.
Media Concentrationa process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
Conglomeratesa company that owns numerous companies involved in mass media enterprises.
Globalisationthe process by which businesses or other organizations develop international influence or start operating on an international scale.
Cultural ImperialismCultural Imperialism Theory states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by imposing n them Western views and therefore destroying their native culture.
Vertical Integrationwhen a Media Company owns different businesses in the same chain of production and distribution.
Horizontal Integrationa Media Company’s Ownership of several businesses of the same value. A Media Company can own a Magazine, Radio, Newspaper, Television and Books. 
Mergersan acquisition in which one or more of the undertakings involved carries on a media business in the Page 2 State and one or more of the undertakings involved carries on a media business elsewhere.
Monopoliesconcentrated control of major mass communications within a society.
Gatekeepersis a process by which information is filtered to the public by the media.
Regulationa rule or directive made and maintained by an authority.
Deregulationthe removal of regulations or restrictions, especially in a particular industry.
Free Marketan economic system in which prices are determined by unrestricted competition between privately owned businesses.
Commodificationthe act or fact of turning something into an item that can be bought and sold.
Convergencea phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
Diversityit means understanding that each individual is unique, and recognizing our individual differences. 
Innovationthe process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.

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