David Hesmondhalgh is the author of the book ‘The Cultural Industries’.
His work is about tracing the relationship with media work, media workers, and the media industries.
‘the individualising discourses of ‘talent’ and ‘celebrity’ and the promise of future fame or consecration, have special purchase in creative work, and are often instrumental in ensuring compliance with the sometimes invidious demands of managers, organisations and the industry‘
Hesmondhalgh states that the media industry is a ‘risky business’. The impossibility of predicting audience tastes combined with the high costs of production and the effects of mass competition means that the business of making commercially successful media is very difficult.