His book is ‘The Cultural Industries’ and it is about the relationship between media workers and the media industry. He talks about the vulnerable and precarious career paths in the creative industry. Younger people are drawn into the celebrity-type lifestyle.

for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them’ (p. 20)

“I think a lot sadly does come down to luck and who you know. Which can be a shame, I don’t think there is a scheme set up which pushes people into just the media industry” shows that it’s difficult to make a proper career about of media and if you don’t know anyone famous at the start you will struggle to promote your work.