His book is ‘The Cultural Industries’ and it is about the relationship between media workers and the media industry. He talks about the vunerable and precarious career paths in the creative industry. Younger people are drawn into the celebrity-type lifestyle, not realising how much hard work has to go into it.
- Hesmondhalgh argues that the creative industry is a risky business.
- Products only exist as a result of their economic context.
- Media business product patterns have to adapt to audience consumption patterns.
Key words/Definitions
- Cultural industries – Managed methods of making a profit.
- Production – The making process of media products.
- Distribution – The way media products are delivered to an audience.
- Exhibition / Consumption – Viewing of the product from an audience.
- Media concentration – Progressively fewer owners of a larger sum of the industry.
- Conglomerates – A company owning numerous mass-media enterprises.
- Globalisation (in terms of media ownership) – Production and consumption of media material on a global scale
- Cultural imperialism –
- Vertical Integration –
- Horizontal Integration –
- Mergers –
- Monopolies –
- Gatekeepers –
- Regulation –
- Deregulation –
- Free market –
- Commodification –
- Convergence –
- Diversity –
- Innovation –