wrote a book called the cultural industry’s last published in 2019 his book is about the relation ship about media workers and industry media

hesmondhaulgh talks about the vunerable and the procarious nature of the media career and that people like the youth are lured in with the false promise of fame and wealth and celebrity like status of the media . the difference of tallent and celebrity invokes a compliance of the media managers

there is a visualisation of how the media is a fun place to work where its a creative place for those who are fun and happy but this is an a illusion of where the fantasy meets reality and the reality is the fact that the media corporations is a serious and boring and tedious work.

Hesmondhalgh talks about how the media industry is a risky buisness and that there are many things that make it risky and its all because of three things the:

production: the making of the product the mony and time spent on making things

marketing: the way the product is sold via CDS or vinals as well as the digital copys that are to be distrubuted to the consumers

consumers: the people who buy the product in order to sell and return the profit to the production companys.

Hesmondhalgh says the media industry is a risky buissness. although why is that? the reasons for it being risky is because you could of spent a lot of money on the profuction of the product and it could turn out to be not so great even though you spent so much money and the ditributers dont want to produce something that isnt going to sell. But there are many ways of by passing the idea that its not a good product. the company will use consumption patterns so they will know that it will satisfy customers as well as reliancy upon the marketing and publicity functions/ads

limited timed consumption where the purchase is a one time thing such as music and films and tv this results in one -time reward. there are many things that production companys do in order to get the audience attention and potential sales such as serialsation where the use of sequels and prequels are used in order to maximise audience engagement as well as investments or they use Genre-based formatting labelling media to identify new audience