Statement of Intent

In my summer task, I interviewed my sister on her love for movies. The style of the article was meant for an online magazine article, as it featured a picture (go the person being interviewed), text (formatted in the style of an online article), and it was a 5-10 minute read. The article is intended to give an insight into the thought process of a movie critic, whilst also giving appealing takes on some of the interviewee’s favourite and least favourite movies.

Media Language

I did not strictly follow a style model. However, I did draw inspiration from a few different magazines. For instance, the font I used, Cormorant Garamond, is the font used by popular online magazine, The Cut. Also, the format I used is similar to one used in another online article which I studied.

Representation

The article I have written is fairly reactionary because it focuses on movies, which are liked by almost all people. However, you could also argue that the article is radical because the audience it is targeting is quite specific. Most people aren’t aware of who ‘Wes Anderson’ is and almost everyone won’t be familiar with the site mentioned, Letterboxd. Therefore some sections of the interview appeal to the small number of people who are interested in those subjects.

Audience / Platform

The article would be best published in an online magazine because it follows the traditional format of one. The audience targeted in the article is fairly niche. Yes, an article about movies could interest a wide range of audiences, however as I touched on earlier, the subjects looked at in the article may appeal to a slightly more select audience, who are into slighter nerdier film topics.

What kind of company would make your product? What kind of audience would consume it?

An online magazine would be the type of company making my product. The audience most likely to consume it would be movie lovers, who love to study and analyse film techniques as well as write reviews.

Evaluation

Overall, I am pleased with my summer task. I think the interview that I gave my sister was engaging and well-written, and I am also pleased with the picture used of her because I utilised Photoshop to edit a bag of popcorn into her hands. However, after viewing the work of other students in my class, there are a few things that I wish I’d done differently. Firstly, I think the layout is fairly formulaic, and in future, I’d like to get more inventive with it. Also, I think I’d try to include more interesting media techniques, such as composition, editing style, structure, sound design and more. Unfortunately, at the time when I wrote my article, I had little to no knowledge of how to successfully implement these techniques in an aesthetically pleasing manner, and so the end result of the article isn’t quite up to the standard that I hope to achieve in future projects.