“Far reaching social changes currently affecting western society” – Concept one, David Gauntlett.

This gives me the idea that the idea and opinion of genders people have are widely affecting a large amount of people.

“The notion of who we are is heavily determined by long-standing social forces” – Concept one, David Gauntlett.

This connotates the idea that gender determines our personality.

“Linked to family expectations and rigid social codes” – Concept 1, David Gauntlett.

This shows how people believe genders have responsibilities to fill.

“Sheer new amount of products and channels, both niche and mainstream, facilitates the process of identity editing by audiences” – Concept 2, David Gauntlett,

All types of media have an affect on people and gender identities.

“Self help books tell us that we do not have to endure the personality flaws that hold us back from the jobs we want or the relationship we desire” – Concept 2, David Gauntlett.

The idea of change of identities started with self-help books.

“Popular culture within the process of constructing their sense of identity” – Interview with David Gauntlett

The general idea of genders is constructed by opinions and stereotypes.

“She highlights his conclusions that myths are powerful makers of meanings” – Gender as performance, Judith Butler

Even though its all a lie, the stereotypes have a big effect on people.

“Male and female identities are not naturally configured” – Butler gender revolution

Stereotypes and opinions do not decide who you are.