Constructed Identity – When something is ” meant ” to be seen as something

Fluidity of Identity – When how something is seen can be changed or does not have a set identity

Collective Identity – How something is seen in a large group of people

 There is a sense that this brand is about celebrating what is already there and encouraging customers to be themselves.

– Fluidity of identity / Encouraging people to be themselves may also changes their personality at the same time

Undoubtedly, the idea of this beauty line is to serve as an extension of style’s unique and much-reserved aesthetic

– The “extension” of his personality may be a false personality that is constructed to appeal to a wider audience.

stylized repetition of acts and repeated performance – Butler suggests that gender is not fixed but is consistently by societal norms and non – verbal communication for example in my product the model was posing in a masculine way