| media form | characteristics | examples |
| 1 | magazines | intimate writer to reader, any order | vogue, gardeners world |
| 2 | radio | audio, intimate | channel 103 |
| 3 | television | episodes, private, cheaper to make | |
| 4 | news paper | informative, any order | JEP, daily mirror |
| 5 | film | visual, screen based, public, expensive, watch simultaneously. | pirates of the Caribbean |
| 6 | advertising and marketing | public | |
| 7 | online, social and participatory media | public, largely assessable | |
| 8 | video games | interactive | |
| 9 | music video | visual, | |
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