Fluidity Of Identity – Having a fluid identity means having the ability to change how you see yourself, the world, and your actions. David Gauntlett states that we have a “greater diversity of identities”.

Constructed Identity – There are many things people may use to construct their own identities. Media helps to “construct” an identity for ourselves suggesting ways of living by acting on their advice or recognising ourselves in a character of a film.

Negotiated Identity – The line where your desired appearance to other people meets the expectation that other people have of you. Showing how we want a balance of being with others and retaining our own strong identity. 

Collective Identity – A reference to the natural human desire of belonging, specifically to a group. Our likeliness to try to ‘fit in’ with others and engage.