advertising work

Chanel launches new version of Coco Mademoiselle | The Independent | The  Independent
Chanel's International Women's Day Ad Flop | Jing Daily
Keira Knightley Chanel Ad 'Too Sexy' For Kids | Ents & Arts News | Sky News

textual analysis

-rich background to show the richness of erfume

-small text with classy font

-expensive clothing on to show she’s posh

-lighting directly on her to show her importance

semeotic analysis

-dominant signifier(women in far right)

– Anchorage( background to represent expensive place)

-Icon (lighting)

-Anchorage(curtains signifying richness)

represntational analysis

– Voyeurism

– Dominant Ideology

– Constructed Identity

– Patriarchy

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