Quantitative Data = Number based.

Qualitative Data = Interpretative.

Research product 1- Jasmin Noir

Quantative:

Targeted to those who want to be “that” woman and seen as brave/dangerous and bold. Someone who is expensive and wants to spend excessively- linking to Laura Mulvey with her theory of the “Male Gaze”.

This would usually be for people who are aged 25-40 and it also appeals as a great gift meaning that it has some appeal to men as well.

Research Product 2 – Dolce and Gabbana

Targeted to those from middle class and up. As they will have enough income to support their little shopping spree or impulsive buy.

This will be for people who want to be seen as impulsive or have a break from reality, maybe someone who is growing and altering their presentation/ identity. This will be for people of ages 25-50 as this is the age where people are entering the later stage of their life.

My Product: Jimmy Choo Perfume

My target audience is from 16-45 who will be learning to embrace themselves and their new identity due to the fact that society is constantly changing and their true selves may not have been accepted yet, but with the Jimmy Choo perfume they will learn how to and grow with confidence as they learn what it means to be feminine or masculine or both.

this is mainly aimed at the middle class however this perfume is inclusive to people of all classes.

Qualitive Data:

Research product 1- Jasmin Noir

The aspirer,

Research Product 2 – Dolce and Gabbana

The explorere, the aspirer, the mainstremer

My Product: Jimmy Choo Perfume

The mainstreamer, the aspirer