semiotics
sign code convention dominant signifier anchorage
cs pierce icon index syntage
roland signification denotation connotation myth
male gaze voyeurism patriarchy positive and negative stereotypes
counter types misrepresentation
David gauntlets ideas
Upload a statement of intent to your blog. It is worth 10 marks. It needs to be 500 words. So perhaps write about: what your intentions are (100 words), focusing in particular on: Media Language (codes, conventions, signs, elements of real print product). Put another way: how did if follow your style model? (100 words). Representation / content (use key language) (100 words). Audience, ie what kind of audience would consume it? (Again, 100 words). Institution: What kind of company would make your product? 100 words. This will be assessed with the products and will allow you to explain the ways in which you will apply knowledge and understanding of media language and media representation to your products, how your products will target the intended audience, reflect the industry context they are created for This is a compulsory element of the non-exam assessment and you must complete the Statement of Intent using a maximum of 500 words.
For this NEA I will advertising MarkHill strengthening shampoo i am aiming it towards females and males of most ages i am going to try and create an idealistic image of a woman after using this product to create need for the viewer to be like the model i will be trying to make a reactionary shampoo advert inspired by 80s adverts like the finesse advert copying its element’s of one key model in the middle a copy at the bottom which it uses to catch the viewers eye with a lady for you to then find out the product with it uses the sexualisation of women to bring in customers like many adverts from back then and this is what i intend to do as well the target audience for this are young and middle aged women looking for “luscious thickness” and some men who may be attracted to the advertisement because of the main picture being a lady