My intent is to create an advert on a pair of sunglasses. I am going to take a photo of the sunglasses in a bright location to represent the sun. After taking the photos I am going to import the multiple photos and pick which I believe is the best to edit and add effects. The name of my product will be called Shades. The dominant signifier in my ad is going to be the product (sunglasses). My product will be for any gender. My target audience will be any person above 12 (any gender) that is willing to spend £50 – £100 on a pair of sunglasses.

The radical advert will involve 2 male models both wearing the product in a bright, sunny location. The male models are used to create a counter typical representation to usual adverts on sunglasses which mainly a female model is used. The slogan I will use is going to be “Think Sunglasses” which I believe is more of a modern slogan. This advert will be targeted towards ‘The Mainstreamer’ and those who earn slightly above the average wage due to this product being sold in a mid-end fashion shop.

My reactionary advert will be set in he 1990s period. This advert will not include any models. I will take photos of the sunglasses on a white background and in many different positions to see which I think looks the best. These photos will be taken with a bright light above them to help represent the sun and make the sunglasses look good quality. After taking the photos I am going to choose 3 images I believe will work the best for this advert. With my 3 images I am going to display them in with each photo on top of each other and add a title named ‘Shades’ and a slogan ‘Think Sunglasses’. Due to this advert being reactionary I intend that my target audience will be for older consumers such as people aged from 30 – 60. I believe that my advert could be presented in a magazine such as ‘Adweek’ which was a famous woman’s magazines from the 1990s period.