I intend to create an advert for the Rimmel London product ‘Wonder Ink’ Eyeliner. I will produce two adverts- a reactionary, modern piece and then an ‘Old-Style’, Radical piece. To achieve this, I will use a female wearing the eyeliner in an up-to-date way for the modern advert. A way in which it makes this reactionary is the fact I am using the stereotypical gender seen in beauty adverts with an up-to-date eyeliner look which will allow the audience to relate more. I will use a male wearing the eyeliner in a 70’s way to emphasise the era I am setting it in. A way in which it makes this radical is the fact that I am using a male to wear the eyeliner. In modern day beauty cosmetic adverts, males are still not being included, so to really accentuate this, I thought it would be clever to use a male for the old-fashioned advert, as typically, males wearing makeup was usually frowned upon in the 70s.  

My target market for the product I am advertising are typically women but anybody who is interested in makeup between ages 17-30. The product can also be worn anywhere, so people who enjoy going to concerts and festivals or just simply want to wear the eyeliner for whatever reason would purchase it. 

For my reactionary and contemporary advertisement, I am taking inspiration from a style model while still putting my own twist on it. I liked the idea of having the page split into two to three segments to show off the eyeliner on the model, the model having fun (to show off the fact that if you wear the eyeliner you will have a fun time), and the product itself, which is the dominant signifier. These are the iconic signs that will show off the product. Copying a few style models, I really liked the idea of having a swirl/twist around the eyeliner pen to show it off and have it come across as cool. I also saw from one style model that the eyeliner had ‘written’ the slogan, so I thought it would be nice to add that iconic sign in. For my radical and historical advertisement, I am taking inspiration again, from my style model. I intend on

I will be including representations of gender inclusive products and gender inclusive beauty adverts, allowing more people to buy the product. I will also be including representations of ‘having fun if you wear the eyeliner’ and ‘it will make you much happier’. 

The type of company that would make my product would be Rimmel London as that is the brand of the product I am advertising, but any other makeup brands such as Maybelline and L’Oreal Paris. This is because these are all typical beauty brands. When I make my advert, I intend on using style models from these brands (L’Oreal, Maybelline, Rimmel London etc) to make this more realistic.