I intend to create 2 print adverts, one will be contemporary and reactionary and the other one will be radical. My product is going to be a perfume. My perfume will be aimed at women aged between 18-45. My product will be leaning more towards high end but still not quite there. The aim of the two adverts is to sell the perfume.

For my contemporary advert, my model will be wearing her prom dress with a brown fur coat to give an elegant look which will encourage the customers to want to buy the perfume as the advert will convince them to want to look as good as the model does. The main model photo will have a shadow behind her elongating her figure upwards to make her appear taller. The fur coat will drape over her shoulders revealing her shoulder with the one single trap that is embellished. Her hair, skin and coat all have similar colour palette with the the neutral and goldish tones.

The dominant signifier of the advert will be the perfume but I also want the customers to notice the female model dressed nicely. I will put a translucent image of my product on the bottom left of the image. That product imagine will have a black fur texture which will be overlayed the main model image.

The female model will be represented in a reactionary way for my contemporary advert. The advert should be positive as it will be positive and pleasing to look at.

sign, connotation, signified, icon, index, symbol, anchorage, ideology, denotation.

voyeurism, male gaze, patriarchy, mis representation, constructed reality,

david gaunttlett – fluidity of identity, negotiated identity, collective identity, constructed identity.

shannon and weaver, uses and gratifications, hierarchy, psychographic profiles.