First ad

Statement of intent- My intention is to create a reactionary ad for a perfume based in the 1960s. The product I am using is a Flower inspired perfume called ‘Blossom’ by the makeup chain Superdrug. My ad will be based around the idea of, youth, flowers, freshness, fun and aimed at women between 16-35.

Media Language- My dominant Signifier will be My product, a bottle of body spray, I will be closely following my style model and emulate the white box filled with text and an image of the product as seen in my style model. My ad will feature symbols of flowers as flowers signify freshness, an indexical signifier this perfume will make you smell young and fresh. I want my ad to be fun to entice people to buy the product, to do this I will be directing my model to pose confidently so that the potential buyers will believe they too will be confident and fun when wearing this scent. My product will be a conventional ad inspired by the 1960s, I will be using the ‘Score Liquid Hair Groom’ as my style model.

Audience- my audience will be people aged around 16-30 with no specified income, the product will be fairly priced and small enough to fit in a bag for everyday life.

Second ad

Statement of intent- my intention is to create a radical ad for my product, a flower scented body spray. My ad will be based around the floral scent of the spray instead of sexualising the model as seen in many reactionary ads. My style model is a Victoria secrets body spray ad from the modern day. My model will not be wearing revealing clothing as I want my ad to focus on the product and the flowery scents, not the model.

Media Language- My dominant signifier will be my bottle of body spray called ‘Blossom’ by Superdrug. I will be placing symbols of flowers blooming from my models head to correlate to my slogan ‘A blooming array of florals’.

Audience- my audience will be people aged around 16-30 with no specified income, the product will be fairly priced and small enough to fit in a bag for everyday life.