I would like to advertise my product on focusing on the product itself and also involving images of hair so that it could be an example and a demonstration of what will be shown on the advert. I would like my image of the product to be very clear and readable as I would like to see the product itself. I would also like if I could have a model as it would indicate what the product is used for.

For my advert I would like to create it with my own imagination and try to experiment with all sorts of techniques. I would like to make it vivid but not with extreme colours. There will be 3 different images of my style model who will have different poses to demonstrate how my product makes them feel. I don’t want to add a lot of information as the audience prefer more visionary pictures rather than wordy images. I am still not very confident with the final colours that I will be using, however I think I will just experiment with all the colours that go well with he image. The aim I have with my image is to attract the audience to look at my style model because then the audience will gain the impression that they will look like them. Therefore, my first advert will be something to experiment with and make the audience believe that the product could change their lives.

For my second advert I would like to follow the example of some other adverts, but adding my own ideas instead. I think I will have my style model being the main image with the product at the bottom of the corner or at the side. There will be a heading and a slogan on the image as the product will stay on their mind. I would like this image to be very creative and radical. This is because then the icon of the image will look realistic. Ferdinand de Saussure helps us realise that the signified will stand out and it will imply to the audience what I am trying to attract.

My product will be the dominant signifier as it will be the main image of the front cover of the article. Additionally, my product will also be anchorage as my product is shampoo and will need context in whom it is aimed for. For my product their will be an index symbol as their will be a model that will relate to the product. Therefore, my product will be reactionary and less of radical. Roland Barthes gives us the knowledge to create the advert we want to make to look in a certain way. However, I would like to add more radical ideas.

This product will be targeting women as varies of women struggle with hair products and I will like to portrait how my product is better and it will give a boost of confidence towards them. This is also known as the aspirer as women will feel motivated by esteem and status needs. This could also explain how giving the positive and negative stereotypes to give the impression of how they feel towards the product. I would also like to add the mainstreamer to motivate the audience that it is something they need that should belong to them. The reason for giving both adverts the sense of fluidity identity is because I would like to give the ability for the audience to see how they could change themselves. Overall, I would like my audience not to feel lied to and believe what they see and what it does.