within the advert that Maybelline made they are trying to go against the gender and racial stereotypes that people would normally use. manny the first male model ambassador for mayballine started out as a makeup artist that had 4.48 million subscribers as of right now. shayla who goes against the racial stereotype as she was the first black woman to appear in a mayballine advert. at the start of the advert the product pops up this is anckorage for the company. manny and shayla walk into their hotel room and manny says that “this is everything girl” suggesting thst the hotel is the very best as well as the location. the bell boy walks in in grey dull clothes going with the male gaze. the suit case that holds all the mascara is gold this is an indexical sign for wealth and richness. as they open up the case a hashtag can be seen in the bottom left hand corner promoting their product. they proceed to launch the mascara all over the bed and dive into it as if the mascara was money. when they put the mascara on their eyes glowed gold as if to say the have undergone change as well