Maybelline created an ad featuring a male model named Manny Gutierrez, in which it tells the audience a story about two people of both female and male that have checked into a hotel room and proceeding to find maybelline products. They then apply the mascara and are transported to a different bolder life where they have much more luxury things. This ad is very unique compared to others because it is an advert about makeup which involves male characters which is not common, this was the first time maybelline had used a male model to advertise one of their products, therefore giving us this new idea and representation of makeup, suggesting that it can be used by anyone not just women. This is very important because makeup is a product that has believed to be solely for purpose of women for years, so therefore, encouraging the idea that makeup can be for anyone of any gender can give men role models to look up to that can reinforce the thought that it is acceptable for them to also wear makeup. Also the two main characters in the ad are of colour, meaning that it is up to date and different from the score advert which was mainly focused on all white people due to the mass amount of racism at that time. At the end of the ad the actors change into glamourous clothing which could highlight the feelings of those buying the product and give them, the impression that they will gain a lot of confidence after using it. The product can be viewed as the ‘finishing touch’ for looking the part. One of the main characters, Manny, being male, can show that Maybelline is targeting their product to a wider demographic. The mascara is suggested to be the one thing missing in our lives, they do this by the idea that you will feel like the boss, suggesting to us that this product is the ‘golden ticket’ to be able to live up to the big lifestyle they imply in the ad
