With a large company such as Maybelline, highlighting a male star for the advertisement, other companies could potentially be influenced to collaborate with this diversity. Manny wrote “Honestly I believe that men can wear makeup, teach makeup, and vlog about it just as much as girls can and I am fighting for that equality with my channel”, in his YouTube profile. The public opinion and cliché ideas following who can represent a brand is the only thing stopping more people like Manny to have their debut of talent shown off. Despite this, the backlash of which could come with casting a male makeup representative, should be ignored and those who do objectify should be educated on the importance of equality. Manny also stated he was “Thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it.” Manny’s supporters praise his work and are sure to be a suspected target audience of Maybelline’s new product.

In the beginning, the advertisement is seen to set the scene in an apartment, located in New York. The symbolism of the advert taking place in New York, creates a metaphorical representation of money and luxury, something this mascara brings. Manny and Shayla are dressed in average, day-to-day clothing, and a bell boy of whom is additionally dressed plainly, representing a classic view of a person who does not have the ‘Big Shot Mascara’ in their possession yet.