Mise-en-scene analysis-  It considers its historical, social and cultural contexts, as it relates to gender roles, sexuality and the historical context of advertising techniques. There are women and one man to suggest that you will get all the females if you buy the product. They also use a lot of words that are repeatedly repeating itself.

Semiotics – I believe they use a mixture of indexical symbols as it relates to a jungle as they are dressed in safari clothing and there is a platform where the material is a leopard which could suggest they are in a forest as they also have the bushes or trees behind them as there background.

Representational analysis – In 1967 the picture could identify that this period of slow transformation in western cultures with legislation about and changing attitudes to the role of women – and men – in society, something that the advert can be seen to negotiate. The Score advert was produced in the year of decriminalisation of homosexuality and as such, the representation of heterosexuality could be read as signalling more anxiety than might first appear. The reference to colonialist values can also be linked to social and cultural contexts of the ending of Empire.

Narrative – The three women at the back suggest that the man are getting their attention from them and the 2 women at the front suggest that they could be showing off on their looks and how lucky the man is which could also explain that the advert is sexualising them. The woman starring into the camera illustrates how she could be saying to the men buy this product and you will get all this.

Audience- It creates the desire for this product as it challenges the product ideas as it is trying to influence men that if they were to buy the product they will get all they want. The brand message for this product is the great grooming action of a hair cream from liquid. This doesn’t imply anything to us, so therefore this doesn’t tell anything about the product. The audience responses to the narrative because it influences and manipulates the men into something different.