the gun is being used as a signifier of the male autonomy

the anchorage is the phase “get what you always wanted”

this advert creates desire by giving the consumer the illusion that using this men’s product will get you girls

this advert is in a way racist because of the African theme but not African people or people of any colour it is a white dominated advert

The Score hair cream advert is an historical artefact from 1967, as such it can be examined productively by considering its historical, social and cultural contexts, particularly as it relates to gender roles, sexuality and the historical context of advertising techniques. 1967 can be seen as a period of slow transformation in western cultures with legislation about and changing attitudes to the role of women – and men – in society, something that the advert can be seen to negotiate.

Similarly, feminist critical thought became much more prominent and pronounced during the counter cultural movements of the late 1960’s and early 1970’s, which heralded, among other changes a greater acceptance of birth control and divorce, abortion and homosexuality.