- White male being treated like royalty by a group of white women after presumably using the hair product
- The gun is being used as a signifier/symbol of the male autonomy.
- The anchorage is the phrase “get what you’ve always wanted”
- Women being attracted to you after using this hair product is being signified
- Poor production quality (fake plants, cheap costume)
- Studies show that if a celebrity appears in an advert it makes consumers believe that the product is more trendy and effective
- The fact that he is above them is a representation of how men are sometimes seen as superior to women.
- Male subject is portrayed as white and straight which is sometimes considered the normal orientation of men.
- The female subjects are dressed in skimpy outfits which coheirs to Laura Mulvey’s theory on “The Male Gaze”
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