textual analysis- In the advert there is a male on a lectica surrounded by females wearing minimal clothing. They are all attractive white people. They are dressed in jungle like clothing surrounded by jungle trees. The clothing they are wearing is short. The people in a are also represented as more of a upper class type people. The male is on a lectica which is linked to richness and power above others. The male is also being carried by a bunch of females representing the fact that he is above them, above all females and everyone else.

semiotics- subtext this is his dream that he wished to come true and now his fantasy has come to be real after this product

representational analysis- the male in the advert is shown to have only had this power after using the product, he is shown to be higher up and more important than everyone else as he is sat on a lectica being carried by females. The advert is also highly sexualised as its shows lots of women surrounding a male who is higher up. All the women are wearing short clothing and the male is presented as highly masculine.

The male is presumably a straight male who is enjoying the female attention this has a reactionary representation and  and stays in line with the social stereotype. Specifically the lack of homosexual representation at the time of production, (1967). All of the characters being portrayed are white, there is no representation of people of colour. This advert is racist in a sense as it could be suggesting that people of colour are at an even more inferior position.

The advertisement is also classist. The male and female characters are seemingly of a high class due to their well groomed appearance.