In this scene I can see that there is a man sitting down on a platform dressed in safari clothes with a shotgun in his arms, he is well groomed and smiling and looking pleased with himself. In addition there are five ladies wearing safari clothing too but they are less covered up than the man, their chests, midriffs, arms and necks are on display and they have big hair styles and makeup. The ladies are looking up to the man, as if they are admiring and worshipping him, they are holding some kind of cheetah or leopard skin and one of the ladies is reaching up as if to stroke the man and another is holding onto his cowboy boot. The women are at a lower level than the man. There also some plants in the background to create the illusion that the people in the advert are in the jungle.

The dominant signifier is the man, as he is the ‘masculine’ person and he is showing what effect the liquid hair product will have on women. There is anchorage where there is an image of the product and a description of what it will do for the potential customer. There is a strapline ‘Get what you’ve always wanted’ to show to the customers that by purchasing this product the consumer can get what they have always desired.

In this advert there is no representation, as there are only white males and females. The idea being represented is that by purchasing this product men will be superior to women, that is to state thut women will admire and worship the man that is using the product to amplify his hair.. At the era when this advert was created, women’s rights were given more rights such as a right to birth control and there was the decriminalisation of abortion (in some countries) so why are they still stooping down to what could be seen as following patriarchy?