| Gucci Rush | Nivea Anti – Age Cream | Maybelline fit me3 concealer | |
| Quantitive | Social Class – New affluent workers, Established middle class Income – Average = RRP £55.00 Age – 16+ | Social Class – New affluent workers, Established middle class Income – Average = RRP £10.50 Age – 25+ | Social Class – Traditional Working Class – New affluent workers Income – Average = RRP £5.99 Age – 12+ |
| Qualititive | The aspirer – Fashion Designer – Victoria Beckham | Mainstreamer – Daytime TV Presenter – Lorraine Kelly | Mainstreamer – Daytime TV Presenter – Lorraine Kelly |
