| research product 1 (d&g light blue) | research product 2 (chanel No. 5) | my product (Versace Crystal Noir) | |
| understanding self | creative and arty, strange movements but looks clean | ||
| enjoyment | on holiday in a pretty place and smells nice with a partner also | having fun with placement of perfume | |
| escapism | Mediterranean setting which looks like a place to relax on holiday | can be who she wants | |
| knowledge about the world | wanting to know where they are | ||
| self confidence, self esteem | will feel good about herself | feeling clean so looks good, feeling confident as she has bold red lip | |
| strengthen connections with family and/or friends | male with female suggests a close relationship as they are touching skin | ||
| any other category or theme |
