| RESEARCH PRODUCT 1 (Hugo boss 2010 man of the year) | RESEARCH PRODUCT 2 (007 after shave) | MY OWN PRODUCT (paul smith – london) | |
| UNDERSTANDING SELF | |||
| ESCAPISM | wow he can be man of the year just because of after shave | I can be just like James bond if I wear this | |
| KNOWLEDGE ABOUT THE WORLD | the man of the year in 2010 was Ryan Reynolds a actor/comedian big influencer | 007 is a character who is with in a secret service and has a thrilling life | |
| SELF CONFIDENCE,SELF ESTEEM | boosts the self esteem thinking that the confidence will be placed within you when you wear it | ||
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | |||
| ANY OTHER CATAGORY THEME | |||
