Showing that anyone can wear makeup regardless off your gender, race or sexuality
ENJOYMENT
rolling around with lion
you can get enjoyment from using makeup
ESCAPISM
lion unrealistic therefore shows escapism
influences people to connotate this with holidays. Therefore leading them to want the product as they link it to being on holiday.
KNOWLEDGE ABOUT THE WORLD
lion can relate to travel as they aren’t a usual animal
stereotype that only woman can use makeup
SELF CONFIDENCE, SELF ESTEEM
confidence as she’s with a lion
model looks confident while wearing the makeup
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS
the lion and her are lying next to each other, making her seem bold and confident. The girl that everybody wants to date or be friends with. Inspiring people to become bold.