| RESEARCH PRODUCT 1 (EOS Lip Balm) | RESEARCH PRODUCT 2 (Vogue Lip Stick) | MY PRODUCT (Vaseline) | |
| UNDERSTANDING SELF | Understanding how lip balms can help and keep your lips moisturised, prevent your lips being dry. | Understanding that anyone can wear makeup regardless of gender, sexuality, race etc. | LGBTQ+ representation could allow you to accept your own identity because it is being supported by influential brands. |
| ENJOYMENT | Allows you to try different products, getting new products from shop can be satisfying and enjoyable. | You may get enjoyment from using makeup as it is a medium of self expression. | The advert will include lots of colour and a representation of the pride campaign – can be enjoyable |
| ESCAPISM | You may have an interest in using skincare/beauty which helps you to escape from reality. | Escapism from lack of self expression in real life | Being represented in media allows you to escape from lack of representation in reality. |
| KNOWLEDGE ABOUT THE WORLD | N/A | Global stereotype that only women can use makeup | N/A |
| SELF CONFIDENCE, SELF ESTEEM | Model is confident in her skin. Confidence = better self esteem, keeps you happy. Implying that using product gives you confidence | Model is confident whilst wearing makeup. Makeup could mask his true lack of confidence | Being comfortable and seeing your identity representation can bring about more self confidence and higher self esteem |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | Model is confident meaning that she can build stronger relationships with friends. | N/A | N/A |
Research Product 1 
Research Product 2 
My Product