It briefly explains the idea of the product and who it targets.
It gives a clear gesture on what it is trying to imply as it shows an image of the product that they are trying to advertise.
It gives a clear information about the product and how good of a product it can be.
Enjoyment
It is mainly enjoyed by young kids as it has many cartoon characters.
It gives a positive note on the enjoyment that it can give you.
There will be enjoyment as there will be a catchphrase that will be intriguing for the people.
Escapism
It definitely uses escapism as it doesn’t involve anything natural and its more creative and colourful and very playful.
It definitely does not note on escapism as it is more direct to the natural world.
It won’t be to much of an escapism advertisement as I don’t want the reality of the product to fade away as Being more realistic could potentially sell more.
Knowledge about the world
This doesn’t give to much information about the knowledge about the world as it is very much cartoon like.
The Starbucks ad suggests how you could enjoy your life with a little bit of Starbucks to help others to also enjoy the taste of Starbucks.
This relates to the knoweldge of the world as people could be depending on which products are best to use so therefore people could get acknowledge about these products.
Self confidence, Self esteem
This doesn’t really show to much about self confidence however, it could possibly suggest that kids will gain an impact with the product.
Starbucks gives a positive energy so I believe that it could powerup peoples self esteem for the day.
This will give a self confidence to people in daily life as shampoo is used on a daily.
Strengthen connections with family and/or friends
This doesn’t strengthen the connection between family or friends as the advertisement only reaches out to children.
This also could be in between as the product shows gaining connections but it doesn’t necessarily mean that it will happen.
This doesn’t strength any connection apart from using it in on a daily.
Any other category or theme
As it targets kids, parents could possibly enjoy eating cereal for breakfast.
Starbucks influences everyone, so therefore it would be ideal for a product to be made.
It will smell really nice and everyone loves strong scents.
