Textual Analysis:

– Background of people, all watching in awe at this amazing man.

– Big font (Invictus).

– Clouds behind main character, showing he’s heavenly.

– Main model in the middle displays that having this aftershave makes you as amazing as him.

– Lighting is focused on the main character, showing him off.

Semiotic Analysis:

– Dominant signifier (Male in the centre)

– Paradigm (Collection of clouds to represent heaven)

– Icon (Crowd in the background)

– Anchorage (Clouds that signify the male is in heavan)

– Reactionary

Representation Analysis :

– Voyeurism

– Dominant Ideology

– Constructed Identity

– Patriarchy

– Negative Stereotype that strong, toned males attract everyone.