Hypodermic model (passive consumption)

Media consumption was often traced back to Harold Lasswell. In 1972 he wrote Propaganda Technique in the World War. He spoke about individuals being influenced using the term ‘Injected’.

The Hypodermic model: Telling someone to do something and they listen through media.

Passive Consumption: The idea of people being drip fed an idea or belief to slowly change someone’s view on a subject over time through media.