hypodermic model (passive consumption)

Early theoretical work on the relationship (or effects) of media consumption are often traced back to Harold Laswell.

After the end of WWII, social science researchers began to investigate the way in which communication – and particularly, political communication – was used to disseminate propaganda. 

1927 wrote Propaganda Technique in the World War which highlighted the brew of ‘subtle poison, which industrious men injected into the veins of a staggering people until the smashing powers . . . knocked them into submission’.

If I had a product to advertise I would employ