- Male gaze – The objectification of woman for the pleasing of a male eye.
- Voyeurism – Watching and gaining interest by watching undressed, naked individuals.
- Patriarchy – A male dominated society.
- Positive and negative stereotypes – A group of people stick by an idea to receive positive or negative feedback.
- Counter-types – An opposite view to a stereotype.
- Misrepresentation – People giving misleading or wrong information to put off other people or teams.
- Selective representation – Only showing specific bits of events and media.
- Dominant ideology – This is the ideas, attitudes, values, beliefs and culture of the dominant/ruling society.
- Constructed reality – Advertisement that views media as reality.
- Hegemony – The leadership or dominance by a state or social group.
- Audience positioning – Explaining the idea behind the text to the audience.
- Fluidity of identity – To be able to change how you see yourself and the world around you.
- Constructed identity – Your identity which is formed by you and others opinions of you.
- Negotiated identity – Having a constructed discussion on other peoples identity.
- Collective identity – A common, shared identity .
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