Male Gaze – When women in the media are portrayed from the eyes of a heterosexual man and that these women are represented as passive objects of male desire.
Voyeurism – Gaining an interest in observing in sexual activities.
Patriarchy – Men are the primary authority figures and hold their authority over woman and children.
Positive and negative stereotypes – The positive stereotypes are related to the number of negative consequences for their emotional state.
Counter-types – Highlights the positive features of the person of the group.
Misrepresentation – Something that was misunderstood of their idea.
Selective representation – Showing the main events of your presentation and not chosen only the important parts.
Dominant ideology – Beliefs about gender roles and the economy.
Constructed reality – Not to believe everything in media and reality.
Hegemony – The power that media holds to the global dominance.
Audience positioning – Where they construct places for the audience to encode the meanings.
Fluidity of identity – To create identity of society and create specific ideas.
Constructed identity – Having the ability to change how you see yourself or the world.
Negotiated identity – To come to an agreement to target the audience in the interaction.
Collective identity – Sense of belonging to a group.
