| Media Forms | Characteristics | Examples | |
| 1. | Television | Visual | The Walking Dead |
| 2. | Film | Visual | Back to the Future |
| 3. | Radio | Audio | BBC Radio 2 |
| 4. | Newspapers | Visual | The JEP |
| 5. | Magazines | Visual | National Geographic |
| 6. | Advertising and Marketing | Visual/Audio | “Go Compare” (gocompare.com) |
| 7. | Online, Social and Participatory Media | Visual/Audio | |
| 8. | Video Games | Visual | Minecraft |
| 9. | Music Videos | Visual/Audio |
