Ways of how a straight male is seen to sexualise women
Voyeurism
Gaining sexual pleasure from watching others get naked or engaged in sexual activity
Patriarchy
The belief that the male is the superior gender; a society dominated by men
Positive and negative stereotypes
The socially looked up upon (positive) and looked down upon (negative) stereotypes. Positive examples (looked up upon) could be men being good at sport and women being caring, whereas negative examples (looked down upon) could be most Muslims being thought of as terrorists when in fact that is not the case.
Counter-types
Something that goes against the traditional stereotypes of people
Misrepresentation
False claims or ideas about how people are represented. This can give the wrong idea about someone.
Selective representation
When groups or people are selected to important positions and represent the majority.
Dominant ideology
Ideas or beliefs accepted by the majority of society.
Constructed reality
The process of people developing ideas and beliefs about themselves
Hegemony
Dominance or leadership of one specific group.
Audience positioning
How a certain type of audience might react to certain ideas or values.
David Gauntlett
Fluidity of identity
Identity changing through time, for example maturing when getting older.
Constructed identity
The process of developing beliefs and ideas of ones self.
Negotiated identity
The negotiation of changing your identity (eg. changing into your uniform for work) you negotiate your identity.
Collective identity
The idea of fitting into certain groups, whether its through, age, gender or hobby.
