Key terms: representation

  1. Male gaze: the perspective of a notionally typical man considered as the intended audience for films and other visual media, characterized by a tendency to objectify or sexualize women.
  2. Voyeurism: the practice of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.
  3. Patriarchy: a system of society, family or government in which the eldest male is head of the family and the head is passed on to the next male, never the female.
  4. Positive and negative stereotypes: Positive- a stereotype that purports to describe the admirable or beneficial qualities of the members of a particular group or social category. Negative- Stereotyped individuals who receive negative feedback, can attribute it either to personal shortcomings, such as lack of ability or poor effort or attitude toward their social group.
  5. Counter-types: a positive stereotype and emphasizes the positive features about a person.
  6. Misrepresentation: the action of giving a false or misleading account of the nature of something.
  7. Selective representation: when some groups of people are represented more in government than others.
  8. Dominant ideology: The ideas, attitudes, values, beliefs, and culture of the ruling class in a society.
  9. Constructed reality: Society is based on the social construction of reality. People shape their experiences through social interaction.
  10. Hegemony: leadership or dominance, especially by one state or social group over others.
  11. Audience positioning: refers to the techniques used by the creator of a text to try to get the audience to understand the ideology of the text.

  1. Fluidity of identity: having the ability to change how you see yourself, the world, and your actions.
  2. Constructed identity: The process of forming an identity based on personal and other people’s perception of self.
  3. Negotiated identity:  refers to the processes through which perceivers come to agreements regarding the identities that targets are to assume in the interaction.
  4. Collective identity: refers to all the affective aspects deriving from belonging to certain groups with which adolescents identify themselves and which place them within certain social categories such as ethnicity, nationality, or gender.

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