- Male gaze– A concept in which men objectify women
- Voyeurism– An interest in watching people engage is personal, sometimes sexual activities where they do not know
- Patriarchy– A society dominated by males
- Positive and negative stereotypes– When a group/person is boxed into a stereotype and either receives positive or negative feedback from it
- Countertypes– Representation in which the stereotype is opposite to the person
- Misrepresentation– Giving misleading information
- Selective representation– Only showing some/not all the events of something so you don’t know everything that happened
- Dominant ideology– Attitudes, beliefs, values, and morals shared by the majority of the people in a given society
- Constructed reality– The way in which something is represented that allows media to be seen as a reality
- Hegemony– global dominance and influence of powerful commercial mass media organizations
- Audience positioning– The relationship between the text producer and receiver and how they react and respond to a text
- Fluidity of identity– The ability to change how you identify yourself
- Constructed identity– Identifying yourself differently to others by things you go through and things you have interests in
- Negotiated identity– The idea in which you come to an agreement of ‘who is who’
- Collective identity– A shared identification between people and groups
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