mens health:
- 75% of products sold have been in print form and 25% being digital copies
- Mens health is owned by Hearst who are an American mass media conglomerate
- Hearst own a magazine similar to Mens health but for women called Womens health which also uses stereotypes such as colours with Womens health being mainly pink
- half of mens health demographic is women
oh:
- left wing
- average age of reader is 27
- owned by iceberg press
- launched in 2010
In modern day magazines have been over taken by the digital world seeing a large decline in sales. I will be analysing our CSPs Oh Comely and Mens Health in order to capture the masculine and feminine stereotypes created by society. To do this I will look at theorists such as Laura Mulvey, Stuart Hall and David Hesmondhalgh. Our CSP Oh Comely is a niche lifestyle magazine owned by a multi media conglomerate, Hearst.