Picked up words/theories:

Anchorage: Other newspapers and ideas from the time provide the reasoning behind why The Voice was created.
Imagines Communities: Different groups of people from all over the place interact and use Teen Vogues website and social platforms. This creates an imagined community of supporters who all follow and support the same idea.
Hesmondhalgh: Media is risky and profit driven. The Voice was started with a niche audience and a hefty Loan from Barclays bank of £50,000. This was payed back within 5 years and the Voice
David Gauntlett:
Theory of preferred reading: