The Voice, founded in 1982, is a British national African-Caribbean newspaper operating in the United Kingdom. The paper is based in London and was published every Thursday until 2019 when it became monthly. It is available in a paper version by subscription and also online.

A platform for young people to share opinions, read the latest news, discover new interests and develop their career in the arts,

It is owned by GV Media Group Limited, and is aimed at the British African-Caribbean community.

The company then moved from print to online and changed to only monthly editions. Production costs for online newspapers are generally cheaper. For the website the main running costs are for hosting, maintenance and security.

Representation

Before the introduction of The Voice, the black press in Britain targeted first-generation immigrants. Newspapers, such as The Caribbean Times and West Africa, kept the diaspora up to date about news about the old countries. The Voice was different. It wanted to publish stories which were relevant to the second generation who were born and raised in Britain.

Stats:

• The circulation of the paper peaked at 55,000 in the early 1990s with young women being a substantial majority of its weekly buyers.

Theorists:

• David Hesmondhalgh believed companies involved in cultural industries were motivated by profit rather than a duty to public service broadcasting. No one was going to invest in a newspaper which targeted a niche audience unless it was going to make money.
• Stats:
• The circulation of the paper peaked at 55,000 in the early 1990s with young women being a substantial majority of its weekly buyers.

• Other significant points:
• How McCalla secured funds for this ‘risky business venture’ – McCalla secured £62,000 from Barclays with the backing of the Loan Guarantee Scheme which was part of a series of initiatives set up by Margaret Thatcher’s government to help unemployed people start their own business. The Voice enterprise was a success and the bank loan was paid off within five years.
• Paying over £3m, The Gleaner Company took ownership of the newspaper in 2004. They are a Jamaican newspaper and media enterprise
• The company then moved from print to online and changed to only monthly editions. Production costs for online newspapers are generally cheaper. For the website the main running costs are for hosting, maintenance and security.