Background of The Voice:

• What: It is a British national African-Caribbean newspaper operating in the UK.
• Who founded it: Val McCalla (until 2002), Taken over by Jamaican Gleaner Company is 2004. Publisher = GV Media Group Limited.
• When was it founded: 30th August 1982 based in London.
• Target Audience: The circulation of the paper peaked at 55,000 in the early 1990s with young women being a substantial majority of its weekly buyers.
• Available: In a paper version by subscription and online and turned monthly in 2019.
• Genres included: News / Sport / Lifestyle / Entertainment / Competitions / Opinion / Faith / Black British Voices / Video / Publications / Jobs and Galleries.

Statistics:

Theorists:

• Jurgen Habermas:
• David Hesmondhalgh believed companies involved in cultural industries were motivated by profit rather than a duty to public service broadcasting.
• Clay Shirky’s “Newspapers and Thinking he Unthinkable”  is a great summary of the threat the newspaper industry faced from online competition, but you probably already know Teen Vogue is no longer available as a glossy magazine and Oh Comely sold its last copy in 2021. Inevitably, The Voice moved from weekly to monthly editions.

Exam Question:

• Media producers must respond to changing social and cultural contexts to maintain audiences – (25 marks) – The Voice and Teen Vogue
• Media products are shaped by the economic and political contexts in which they are created. (25 marks) – The Voice and Teen Vogue)