The Sims Freeplay is a freemium (Free to play but can purchase in game items, this is how the developers make money from the game) mobile game that released for IOS on Dec 15 2011, and later released for android, Windows Phone and BlackBerry 10. The game is a mobile spinoff of The Sims series which first released in 2000 and was published by Electronic Arts. The Sims Freeplay was recieved generally well, scoring an 80/100 on Metacritic.

The global mobile games market size is expected to reach $172.10 Billion in 2023. The year after Sims Freeplay was released, 2012, Angry Birds made developer Rovio $200 Million.