What is it?
Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue, targeted at teenagers. Like Vogue, it included stories about fashion and celebrities. Teen Vogue is a monthly periodical. Each issue of Teen Vogue is created by a staff of approximately 45 people working under the Editor in Chief, Amy Astley.
Ownership
Published by Condé Nast (Owns Vogue, The New Yorker, Architectural Digest), & Advance Publications. Vogue also sells mid-high end clothes.
Target Audience
Obviously primarily teens, but although the brand name suggests a teenage audience, the typical Teen Vogue reader has evolved in recent years. The move to more political content has broadened the appeal and changed the genre – young women now expect more from their media. Teen vogue uses means specific to their audience such as popular opinion leaders (Two Step Flow) to engage their readers.
“Before It’s in Fashion, It’s in Vogue,”
Vogue Slogan
- Teen Vogue shifted from 10 prints a year to 4 prints a year, and has now moved to entirely digital (reduce costs + follow trends of younger viewers)
- Teen Vogue, launched in February 2003, delivers 27 million-plus monthly impressions through a combination of TeenVogue.com, multiple social media platforms, and a robust video channel
