Teen Vogue Website
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“The young person’s guide to conquering (and saving) the world. Teen Vogue is the destination for the next generation of change-makers, arming young people with the information they need to shape the future.”
Teen Vogue Mission Statement
https://www.condenast.com/brands/teen-vogue/
- Their focus takes a largely radical, feminist viewpoint which targets a young female audience
- Chaotic front cover, lots of anchorage to code for different topics within the magazine
- Typical magazine style, similar to many in the early 2000’s
- Signifier’s such as “New It Girl”, “The Sexy Boys of the WB”, “Who’s the Best Dressed?” suggests the content in the magazine lacks substance or major cultural importance. This is a contrast to their most recent print cover (almost 17 years later) which focuses on “Power, Activism and #BLACKGIRLMAGIC”, something much more constructive and useful to the young, impressionable audience
Audience
- $221B – Spending Power
- 1.8X – Fashion and Beauty Influentials
- 70% – Female Demographic
- 2 IN 3 – Gen Z or Millenials
- 8.4M – Average Monthly Digital Uniques
- 15.6M – Social Followers
- 22.9M – Average Monthly Video Views
Industry
- American company originally founded in 2003 through the means of print advertising.
- It is a partnership company to VOGUE although this online publication is aimed at teenager
- In 2015, Teen Vogue saw a decline in print sales so they started to move majority of content online. They also changed the course of their content (from articles focused on pop culture/celebrities to focus of politics and current affairs)
- In 2017, Teen Vogue ceased print publishing
https://nypost.com/2016/11/07/teen-vogue-cuts-circulation-focuses-on-digital/
- Teen Vogue is owned by Conde Nast (‘a global media company that produces some of the world’s leading print, digital, video and social brands’) They “celebrate the extraordinary. Creativity and imagination are the lifeblood of all that we do. We are a media company for the future, with a remarkable past.”
- ‘Conde Nast’ owns companies such as Vanity Fair, GQ, The New Yorker, Vogue etc.
Language
Articles:
‘Black Immigrants in the United States Have Been Targeted by Trump’ by RUTH ETIESIT SAMUEL [2/11/2020]
‘Dissociative Identity Disorder on TikTok: Why More Teens Are Self-Diagnosing With DID Because of Social Media’ by LO STYX [27/01/2022]
‘Missouri State House’s Dress Code for Women Becomes Stricter’ by KELLY RISSMAN [17/01/2023]
Online, their is a wide scope of stories – from celebrity culture to important social issues/ points of discussion. There is hard news mixed with soft news. Appeals to many different audience objectives (some might be using the site to access superficial news whilst some are using it as a credited news source to learn about the world)
Ability to sign up with email to receive offers, newsletters to get stories first etc:
Local adverts that a personalised based on my web data, interests etc.
