AI (artificial intelligence)- demonstrated by machines, as opposed to intelligence displayed by animals and humans

Types of AI-  reactive machines, limited memory, theory of mind, and self-aware AI.

1. the transformation of social interaction (audiences);
2. the transformation of individual identity (audiences and representation);
3. the transformation of institutional structures (industry); and the changes in textual content and structure (language).
4. The transformation of audience consumption

In summary, this could be described as the changing nature of symbolic interaction and a lot of the work on this blog is essentially discussing this concept.

• Speed
• Knowledge
• Time
• Communication
• Understanding
• Access
• Privacy
• Choice
• Interactivity

New Media	share	active	creative	host
example or comment	Facebook status		Widgets	Radio 1
	story 	re-connect	personalise	stream
example or comment	Tiktok	Social Media	Making your own social media accounts/ For you page Tiktok	Football/ World Cup
	experience	store	scale	immerse
example or comment		Apple store- download apps/ Contacts
	interface	live	adapt	binge
example or comment		Instagram	Adapting Apple Iphone’s every year to fit with circumstances and modernisation	Top Boy (netflix)
	conversation	re-perform	circulate	endless 
example or comment	Snapchat	Elf Yourself	News

Marshall McLuhan- The Medium is the Message

 A way of understanding ‘technological determinism‘ the idea that it is the tool that shapes us, rather than us who shape the tool. “Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”. Digital Prophecies.

 Are computers super-human beings or just processors?

Krotoski also looks at the network effect, ‘the constant loop of digital information’

TOPIC	NOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats	Yet, today, there are over 5,300,000,000 internet users worldwide, and the average American spends about 23 hours a week on social media alone!- Tidio 42% of people have said that technology has made it harder to form social relationships- tidio A 2017study in young adults aged 19–32 years found that people with higher social media use were more than three times as likely to feel socially isolated than those who did not use social media as often- medical news today Additionally, a study of teenagers aged 15–16 found that those who had high digital media use had an increased chance of developing symptoms of attention-deficit hyperactivity disorder (ADHD).- medical news today 2021 average use of internet user is 415.5 minutes per day (7 hours)-
Theodore Vail	Network effect
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications? (pushing / pulling) Defined cybernetics as “the science of control and communications in the animal and machine.” Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky	Pro new media Argued that audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other, meaning that new digital technologies and social media has made connecting and collaborating incredibly easy.
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions